Before
After
Living Positive is a conceptual rebranding of the existing website and guidelines for “The Well Project”. The Well Project “is a non-profit organization whose mission is to change the course of the HIV/AIDS pandemic through a unique and comprehensive focus on women and girls.” Source The Well Project has been around for over twenty years, and continues to provide education and community to women and girls living with HIV/AIDS.
The logo retains equity with the original mark for The Well Project, but simplifies it and creates a less cluttered visual. The three interlocking female symbols represent these women in community with one another and the text “Living Positive” holds three meanings:
Living HIV/AIDS positive as well as living with a positive outlook. The stylized
version of “livingpositive” puts emphasis on positive, instead of living, because it reminds people of the wholesome nature of the company. The aim is to impact women’s lives in a positive way, make positive connections, and a positive impact to lessen HIV transmission. Living Positive aims to do nothing but good in multiple ways.I wanted to echo the sentiment of these women with HIV in that it is not enough to just be living, but that it is of extreme importance to be living a healthy, happy, fulfilling life - to live positively - and that this is entirely possible to do while being HIV positive. We are at a point in HIV management in which the goal is not just to live - that has been figured out with medications and various treatments - the goal is to thrive.
Putting emphasis on the word positive retains an important quality from the original logo in which the word “well” was emphasized, keeping focus on the word with the most sentimental value.
Throughout my life, HIV/AIDS has been a recurring topic of study for me. Beginning with learning about how the HIV/AIDS epidemic affected the gay male community in the 70s/80s (and to this day), I continued learning about the first case of AIDS discovered in 1959, stigmas around the disease, which communities it affects the most, and then discovering The Well Project and learning about the women living with this disease that often were not focused on as heavily as their male counterparts. Feeling so aware of how HIV/AIDS affects the world and then later realizing most if not all the content I consumed was about men I felt like I had really missed something. Working on this project was a learning experience for me. By visiting the website as frequently as I did I read so many stories from these women being honest about their truth with their illness. Feeling inspired by the desire to share this information further, I was keen to reinvent the website and other materials in a way that I believe has made the content more accessible than before.